Similar to WBD vs Netflix. VF Corporation (Vans, Northface, Timberland, Supreme) has the cachet and top line revenue but they are stuck in the past. Lululemon has Netflix style, vertically integrated global distribution. This is why the $LULU market cap is 10x $VFC. It’s safer to go with what’s working (Netflix/Lulu) but I think that ultimately, the better product (VFC/WBD) will close the gap or win out. VFC needs a max.com type platform to unify their offerings.