A lot of talk about US cannabis re/descheduling and banking lately so I will post this before any big news. Mike Tyson has been a champion as have big MAGA accounts like Bruce LeVell, DC Draino and Gunther Eagleman . WSJ, CNN and others got in on the action this weekend.
- #4 craft brewer in the US
- #1 thc beverage in Canada
- 300 ton grow capacity
- Plug and play acquisition for alcohol/tobacco giants
- Lower price to sales ratio than competitors
- Beverages are a proven category. Monster has the best total return of any stock over the past 20 years, Coca Cola, Starbucks, Anheuser-Busch etc
- Smell from smoking/vapes is a common complaint. Beverages are better for public spaces, events, venues
- Better brand differentiation vs flower and vapes
- Many products but it is all complimentary. SKU rationalization (“Project 420”) should help profitability